Program Objectives

This objective will be broken down into the following specific goals:

1. Learn the creation of a comprehensive marketing strategy outlined in a written document (Marketing Plan).
2. Exhibit proficiency in designing online tools (websites, e-commerce, social networks, etc.) to ensure user-friendliness.
3. Acquire expertise in efficiently using search engines (SEO and SEM) to secure favorable positioning in internet searches.
4. Establish and manage social network profiles effectively to engage and attract users.
5. Develop skills in utilizing mobile devices for marketing campaigns and digital communication.
6. Adeptly employ online analytics tools to gather insights on visitor numbers, origin, and preferences, applying this information to enhance digital communication.
7. Learn to produce quality content, aligning with the student’s prior training, to attract potential users and enhance online company positioning and commercial objectives.
8. Understand and effectively apply various writing styles suited for online media.
9. Formulate an advertising and communication plan for the company.
10. Grasp the social impact and ethical considerations in online communication to ensure truthfulness, effectiveness, and alignment with the common good.
11. Efficiently use audiovisual production tools for effective and high-quality online communication.
12. Apply fundamental aspects of digital entrepreneurship, enabling students to initiate their own business or propose substantial improvements in their current workplace by the end of the training process.

DMC 500 Digital Marketing Strategy: How to Develop a Plan – 3 Credit Hours
The students must propose a marketing strategy for a newly created company (or a company that is already operating and in which they are already working). They must reflect and deepen their knowledge on aspects such as, but not limited to, organic searches, presence in social networks, paid advertising, and the appropriateformat for the web platform. After this process of reflection and study, the students must develop, before the end of the course, a marketing plan that serves as a guide for action in the rest of the subjects of the master’sprograms.

DMC 510 User-Centered Design – 3 Credit Hours
In this course, the students must carry out a study on the tools that they will use for their marketing and online communication. They must also develop the platforms that they have considered necessary in their marketing plan after having done a study of customer-focused design. In this phase, the students must: a) know the context of use in which the potential client will come into contact with their online tools (recreational, professional, academic, social, etc.), b) determine the needs that the user will have when making use of its services, c) design solutions for those needs and, finally, d) assess whether the executed improvements will cover such needs.

DMC 520 Search Engine and Social Media Marketing – 3 Credit Hours
Once the students have created the necessary platforms to carry out their business project, they will work on positioning in search engines, working on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) tools to make the created platforms reach a good position in Internet searches. Work will also be done on the creation and optimization of social networks, creating a design and content consistent with the objectives established in the marketing plan.

DMC 525 Mobile Marketing and Analytics – 3 Credit Hours
Once the digital platforms have been created, work will be done to optimize their operation on mobile devices. It will be checked if making small changes is enough for these platforms to work efficiently, or if it is necessary to make larger changes. The possibility of designing modes of interaction created specifically for mobile devices (such as mobile applications), or marketing campaigns in which the only mode of interaction between the user and the service provider is through the mobile will also be considered. On the other hand, the analytics of the platforms created to detect deficiencies in the design will be studied in greater detail, as well as the trends and growth opportunities of the company.

DMC 530 Inbound and Content Marketing – 3 Credit Hours
In this course, the students will work on the different strategies that can be followed to make content attractive to potential customers, creating useful, innovative, and rigorous recommendations with which to make themselves known in their market niche. It is, therefore, about creating content that defines their brand and makes them a benchmark in this field.

DMC 535 Market and Business Intelligence – 3 Credit Hours
In this course, the main laws that regulate the market are discussed. The students will also learn to obtain and interpret data from main trends observed in commerce from both the general populations, as well as from major corporations.

DMC 540 Online Media Writing – 3 Credit Hours
This course is designed to equip students with the essential skills for effective writing in the digital world. This course explores the unique characteristics of online media platforms and teaches students how to craft compelling and engaging content tailored for diverse digital audiences. In addition, the course emphasizes the development of extensive, rigorous, and valuable content. Students will focus on various writing techniques, considering socio-educational characteristics of potential readers, the interaction context, and specific objectives.

DMC 550 Advertisement and Communication Planning – 3 Credit Hours
In this course, the different strategies of paid advertising are reviewed. The first advertising campaigns “used” are analyzed, along with their impact and potential improvement will be discussed. Additionally, a communication plan showing strategies the company can implement in the coming months and years will be developed to complement the marketing plan.

DMC 560 Social Impact and Ethics in Digital Communication – 3 Credit Hours
The communication carried out by the company must be effective, but also truthful and oriented to the common good. This course will study and reflect on the power and impact communication can have to transform society. The main ethical aspects involved in communication will be reviewed, and strategies will be developed to provide adequate information and know how to detect and refute fake news that sometimes appears in the media.

DMC 570 Audiovisual Technology in Digital Communication – 3 Credit Hours
This course will work on the production of videos that present and define the company that the students wish to implement, as well as the audiovisual production of other content that helps to publicize the products and services offered. The technical aspects that allow quality audiovisual production will be studied (aspects of the speaker, lighting, sound, framing of the image, the use of supporting images, editing, credits, subtitles, etc.). Work will also be done on the publication, positioning, and dissemination of these audiovisual materials.

DMC 580 Digital Entrepreneurship – 3 Credit Hours
This course will work on all the necessary skills for the creation and management of a small business, such as legal, tax process, customer management aspects, income and expense control, and the development of consolidation strategies and growth. All these skills must allow the students to create a small business or consolidate or improve an existing company. To pass this course, the students must demonstrate that they have taken the necessary steps for the creation of this business, or the growth or consolidation of an existing business.

DMC 590 Risk and Crisis Management in Digital Communication – 3 Credit Hours
In this course the students will learn to manage the risks and crises that can occur during the digital communication process. For this, a risk prevention plan will be drawn up, which ensures that the communication process that the students are carrying out is carried out with credibility, responsibility, transparency, and authenticity. Students will also be prepared to act when a crisis has already occurred. For this, it will be necessary to identify the trigger of the crisis, propose solution, implementation and verification processes were successful. All this will prepare students for adverse situations that may occur in the future in their professional practice.

Learning Management System

Our learning platform is Moodle; this platform replaces the classroom and provides the student with the tools to engage the learning process in an enjoyable, easy to use and efficient environment. The platform has been standardized to familiarize the student with the learning process and avoid confusion. Some of the elements contained in the platform are:

• Course Syllabus: Outlines the path to the class.
• Chats: Allows for the student to interact with other students and the professor.
• Forums: This asynchronous tool allows the class participants to create threads of information that will be available throughout the class. Great tools for studying down the road.
• Calendar: Reminds the students how the class has advanced and reminds them of tasks, quizzes, or exams ahead.
• Document Load Zone: Throughout the course the student will have places to load assignments in a clear and convenient way.

Course content

Once the students log in to their personal page, and open their course, they can see different web tools they can use to study. The main one they will use is the documents & links tab which contains their downloadable syllabus, lectures, audio or video streams and any other relevant learning materials. Students will follow their syllabus to organize their weekly studies and will use the assignments tab to review deadlines, download exams, submit homework, case studies, or projects and upload their work. Special instructional activities may be scheduled at specific times convenient to both students and faculty members, in which case the announcement tab is the tool used by the faculty to give directions. If a student has a question related to the course, they can directly post it in the discussion posts where both the professor and fellow students can respond so that everyone benefits from the answer. If a student has a question not related to the course, they can directly email their professor through the address given in the syllabus, Skype-chat or call them as disclosed in the syllabus.

Evaluations

The use of forums, chats, and other communication tools gives instructors the opportunity to provide continuing evaluation and feedback to students as they prepare their formal evaluations. Formal evaluations are implemented using assignments or quizzes. For assignments, the student submits a text file; the instructor corrects it, gives feedback, and assigns a grade. Quizzes are corrected automatically, and the grading is instantaneous. All exams are administered through our password protected online platform. Students are expected to adhere to the timeline provided by the course professor in the course syllabus. Any retakes are at the discretion of the professor. Faculty members will have access online to post assignments and exams. Faculty will have 48 hours to post grades for assignments during the term and 5 days to post grades for finals electronically.

Reponse Time

When a student sends a message with a question, or posts a message in a forum, the instructor is expected to respond within 24 hours during weekdays and weekends. Response time for evaluations that require the instructor’s review, grading, and feedback will be 48 hours during weekdays and weekends.

Online Communication

It is essential that online students communicate with their instructors frequently. Students with questions must write emails to their instructors asking the many questions they may have. They may request additional chat
sessions to clarify information. The instructor will schedule a time to meet with you in a chat room, by phone, or in person at the campus location. Students should expect that each communication will be followed up with a written summary of the discussion generated by the instructor. Such communications will be provided to the student by email.

Online Campus

The University is in session throughout the year, except for the holidays listed above in the Calendar section. Delivery of classes will be asynchronous through the University of Cape Canaveral ’s Learning Management System (LMS). Students will be required to participate in chats and discussions on a weekly basis previously prepared by their instructors and shared via the Chat and Discussion Boxes. Attendance is mandatory and students are expected to log in to their classes at least three times a week to be considered in attendance. Special instructional activities may be scheduled at specific times convenient to both students and faculty members. Students who do not regularly attend any of their registered classes during the term may be administratively withdrawn from the University and placed on probation or dismissed.

Dr. Joaquin Vidal-Lopez:

• Ph. D. of Philosophy in Psychology and Vision Sciences from University of Murcia, Spain
• Bachelor of Science in Optics and Optometry from University of Alicante, Spain
• Bachelor of Psychology in Clinical Psychology from National Distance Education University (UNED) Madrid, Spain
• Bachelor of Philosophy from Catholic University of Valencia San Vicente Martir, Valencia, Madrid

Dr. Matthew Keogh:

• Ph. D. Philosophy in Business Organization and Management from Capella University, Minneapolis, MN
• Master of Business Administration Computer Resources and Information Management Emphasis from Electronic Commerce National University, San Diego, CA
• Bachelor of Arts in Chemistry from University of Virgina, Charlottesville, VA

Dr. Richard Nuñez Lawrence:

• Doctor of Education in Higher Education Leadership from St. Peter’s University, New Jersey City, NJ
• Master of Arts in Political Science from Brooklyn College, Brooklyn, NY
• Bachelor of Arts in English from City College of New York, New York, NY
• Associate of Arts in Liberal Arts from LaGuardia Community College, Long Island City, NY

Dr. Shaughnn Raschid Muller:

• Ph. D. in Information Technology from Capella University, Minneapolis, MN
• Ph. D in Cybersecurity Leadership from Capitol Technology University, Laurel, MD
• Doctor of Business Administration in Supply Chain Management from Capitol Technology University Laurel, MD

Start Date: 01/06/2025 

Applications open

Steps to enroll:

1. Fill in the online form
2. We will contact you to confirm your registration and inform you about payment methods.
3. Make the payment of the enrolment fee.

What is required in my application?

All applicants must meet the following admissions requirements:

• Submit a copy of an updated resume.
• Submission of a copy of a valid government-issued picture identification.
• Submission of an official transcript or original foreign evaluation showing successful completion of a US equivalent bachelor’s degree from an accredited college or university or equivalent recognition.
• Any document not in English must be accompanied by a certified translated copy.

Application for Admission

All persons interested in applying for admission to the University should complete an application which must be accompanied by a non-refundable required registration fee of a $150.00 (check, money order, or credit card) to process the application. The check/money order should be made payable to University of Cape Canaveral. Applicants must submit all required application documents to be considered for admission. Once a decision is made, an email will be sent to the candidate with further instructions. Candidates will be contacted by their admissions agent regularly to ensure the completed documents are received by the office.

Reactivation of Admission Application

An individual who has been accepted for admission to the University of Cape Canaveral, but who has not attended any courses, has their original application and fee active for one (1) year from the term in which the individual was first accepted. In situations longer than one (1) year the application process must be started again with a new application and fee paid.

Need Help Enrolling?

If you need any assistance in enroling, please feel free to contact us at info@uccanaveral.com