AI and Advertisement
It’s clear that artificial intelligence (AI) has revolutionized every aspect of modern life. AI is becoming increasingly useful across a wide range of careers. From medicine to marketing, AI has proven its effectiveness. For example, the marketing field has used AI to create advertisements that appeal to broader audiences.
New insights from LG Ad Solutions show how consumers perceive and prefer AI in Content-Tailored TV (CTV) ads. Data reveals that 49% of customers can identify whether an ad was generated by AI. Nearly half (49%) say they notice no difference between an AI-generated ad and one created using traditional methods, as long as the ad looks genuine.
This data highlights AI’s growing influence in driving CTV’s growth, evidenced by personalized advertising and improved brand perception among respondents. Currently, over 1,400 active startups operate in the generative AI industry, including 55 focused on developing advertising creative. In the UK alone, $4.5 billion was invested last year in AI-driven startups. These technological advancements allow companies to create global ad campaigns in the blink of an eye, enabling highly personalized campaigns for different markets simultaneously. However, as advertisers adopt these new, innovative approaches, they must understand how consumers will respond to maximize their impact and effectiveness.
Advertising to the People
Evidence from a recent study of over 500 U.S. connected TV (CTV) users shows that about 74% of people have seen commercials they believe are personal to them. A recent report reveals that 55% of respondents from a new survey found that consumers over 55 do not perceive personalized ads the same way teenagers do. Older adults, who are less likely to notice these ads, contribute to this difference. As a result, this highlights a generational barrier in how different groups respond to advertisements. Additionally, the research shows that nearly 40% of buyers believe brands that use AI-driven ads are more innovative. The study also highlights that more than half (51%) of buyers in the 35-54 age group share this view.
AI Improving Marketing
In summary, the technology that LG Ad Solutions is using includes AI for the best efficiency and accuracy in understanding consumer behaviors across LGE global platforms and automation on the inserted ads to avoid misplacements. The AI-themed work by LG Ad Solutions is with the company’s Alpha division, which engages in natural processing technology. This technological process is quite exciting and seen as a breakthrough. AI reporting is the next step that LG Ad Solutions is likely to embrace. This will be the process that allows firms to access full analytics and take customized questions as they wish.
